Spamdexing: This is the process of manipulating a search engine's pages to increase the chance of a website being placed higher in the search engine's results. In reference to the Spam, together of the techniques aiming at cheating in order to improve referencing of a site in the search engines. Examples: multiple tenders, repetitions of key words, pages satellite, duplication of pages, cloaking, etc.
Spamdexing is used to decrease the quality of a search engines results to attempt to gain more traffic. One method of spamdexing is to design a page to rank well for a particular keyword when that keyword has nothing to do with the sites content. ...
Any technique that artificially increases the relevancy of the web sites, thus increasing the potential position of a site on the search engines listings, but decreasing the quality of the search engine's database. This term is also used for sending of unsolicited bulk electronic mail.
Spamdexing is any of various methods to manipulate the relevancy or prominence of resources indexed by a search engine, usually in a manner inconsistent with the purpose of the indexing system. Search engines use a variety of algorithms to determine relevancy ranking.
Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
Sunday, March 2, 2008
What is an SEO, SEM and how important are they for an organization? Explain briefly.
SEO (Search Engine Optimization): SEO (Search Engine Optimization) is the process applied to attract search engine spiders and enhance its value to visitors. Search Engine Optimization is an online marketing technique that improves a site's ranking for targeted keywords and phrases within a database of search engines. SEO is aimed at improving web pages so that the web pages rank higher in search engines for targeted keywords and phrases to generate more revenue from the website.
SEM (Search Engine Marketing): SEM (Search Engine Marketing) is the process of marketing a website via search engines, using paid inclusion, PPC ads and other marketing methods. This is a practice of marketing a website on the internet, including paid and organic advertising. SEM is also known as Search Marketing.
The main difference between SEO and SEM:
SEO and SEM are Two different things. SEO is primarily concerned with optimizing website for natural or organic listings and directories to improve natural search results. But SEM includes additional services like PPC marketing or paid inclusion and paid placement. It involves target marketing and advertising in order to get traffic to the website. SEM is a part of SEO.
Also, many SEM companies, individuals or firm guarantee your site will get top 10 rankings within a short period of time. This is impossible. No one can guarantee that the targeted keywords will get top 10 ranking in major search engines (like: Google, Yahoo, MSN etc...). Beware of guarantees. No company can guarantee this. The search engines (like: Google, Yahoo, MSN etc...) do not guarantee specific ranking even when you pay them directly.
SEM (Search Engine Marketing): SEM (Search Engine Marketing) is the process of marketing a website via search engines, using paid inclusion, PPC ads and other marketing methods. This is a practice of marketing a website on the internet, including paid and organic advertising. SEM is also known as Search Marketing.
The main difference between SEO and SEM:
SEO and SEM are Two different things. SEO is primarily concerned with optimizing website for natural or organic listings and directories to improve natural search results. But SEM includes additional services like PPC marketing or paid inclusion and paid placement. It involves target marketing and advertising in order to get traffic to the website. SEM is a part of SEO.
Also, many SEM companies, individuals or firm guarantee your site will get top 10 rankings within a short period of time. This is impossible. No one can guarantee that the targeted keywords will get top 10 ranking in major search engines (like: Google, Yahoo, MSN etc...). Beware of guarantees. No company can guarantee this. The search engines (like: Google, Yahoo, MSN etc...) do not guarantee specific ranking even when you pay them directly.
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